Features

Everything you need to manage engagement at scale

From real-time comment analysis to AI-generated replies that match your voice perfectly. One platform, every social channel.

3-Tier AI Intelligence Engine

NAWA uses comment context and your tone settings to draft replies for review. Processing time depends on the comment, queue and plan. You stay in control of what gets sent.

AI reply drafts for eligible comments
Refine replies with your tone settings and examples
Review drafts for context and accuracy
You see exactly how each reply was generated
Processing within your plan allowance
3-Tier AI Intelligence Engine

Your connected channels, together

Manage connected channels in one workspace. Switch channels to review their own content and reports, or choose All for an explicit combined view.

One workspace for connected accounts
Basic: one YouTube channel. Pro: three.
Comments and reports scoped to your selection
Track channel import progress in My Content
Check Platform Connections for available integrations
Your connected channels, together

Audience Intelligence

Explore patterns in the comments NAWA has imported and analysed. Find returning commenters, recurring topics and audience communities. Graph coverage and comparisons depend on the available history.

See your audience as clusters, not just a number. Know which groups are growing and which are fading
Superfan detection finds the people who show up for every video, not just the ones who comment once
Weekly briefings tell you exactly what happened, what to post next, and which relationships to nurture
Ask your AI strategist anything: 'What should I post this week?' and get answers backed by real data
Alerts flag when sentiment drops, when a new community forms, or when a brand reaches out
Audience Intelligence

Voice Matching & Tone Builder

Give NAWA examples of your writing and set the tone you want. Test drafts in Tone Studio, then review and edit replies before sending them.

Your audience stays engaged because replies feel personal
Stop editing every AI reply to fix the tone
Different voice per platform without managing it manually
Preview exactly how a reply will sound before it sends
The AI improves every day without you doing anything extra
Voice Matching & Tone Builder

Trend Map

Know what to create before everyone else does. Trend Map tracks topics gaining momentum across languages and regions. It doesn't just show you what's trending on the internet. It tells you whether your audience actually cares, and whether you should create, watch, or skip.

Spot rising topics before they saturate your niche
Every trend gets a verdict: Create, Watch, or Skip, based on your audience
See which topics are spreading across languages. A trend that starts in Korean often hits Arabic audiences weeks later
Time your posts to ride the wave, not chase it
Find content gaps where demand exists but nobody in your space is covering it yet
Trend Map

Arabic Intelligence

Work with Arabic and English comments in one workspace. NAWA supports Arabic dialect detection and Arabizi, and helps draft replies for you to review for meaning, tone and cultural context.

Automatic dialect detection: Gulf, Egyptian, Levantine, Maghreb
AI replies match the dialect of the commenter, not generic Modern Standard Arabic that nobody actually speaks
Full right-to-left interface. Arabic isn't an afterthought, it's the foundation
Bilingual creators get the best of both: English and Arabic comments managed from one dashboard
Arabizi handling: Arabic written in Latin letters and digits is understood, not flagged as spam
Arabic Intelligence

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